Marketing of Packaged Drinking Water

Water is the fountain of all life. Even a toddler knows that it is a commodity with utmost Importance. Nearly 60% of our body weight comprises of water. Water can also be the cause to a great deal of misery specially in India where contaminated water continues to bring down millions with diseases like diarrhea, dysentery, haploid, jaundice and Castro-enteritis.Getting pure drinking water in cities and towns has now become a luxury. At most homes people are forced to either boil water to make it appropriate for drinking or they have to install water purifiers. While traveling or eating at restaurants buying packaged drinking water has become a necessity. This need has seen an explosion of companies marketing â€Å"safe drinking water in bottles across the country. India Is the tenth largest bottled water consumer In the world. The present scenario how's that it is one of the fastest growing industrial sectors.There are nearly 200 brands, of which are local. Most of the small scale pr oducers sell non-branded products and serve small markets. Despite the large number of small sellers, the Industry is dominated by big players like Boilers, Aquifer, Ms Dowels, Pearl Valley and soon. There are two working units of the factory. One at Disarm and the other is at Karl. The unit at Dahlias Is the larger of the two units. It has a huge processing and manufacturing plant. The one at Karl also does the same work of manufacturing and recessing but Is relatively smaller.For the purpose of accounting, both these units are considered as one factory but they both have individual licenses. The factory is one that produces packaged drinking water and according to the Bureau of Indian Standards, such a factory must necessarily have a micro-biologist and a chemist. Both the plants thus have a microbiologist and a chemist who perform timely tests on sample water in order to maintain the quail chemical composition and purity of the water.

Why Top Female Athletes Stay in Male-Dominated Sports to an Elite Level The WritePass Journal

Why Top Female Athletes Stay in Male-Dominated Sports to an Elite Level Abstract Why Top Female Athletes Stay in Male-Dominated Sports to an Elite Level ). This is addressed by using a larger sample (15 participants) (e.g. Waltz, Krumperman, and Zigmont 2011) and triangulation through the survey. 3.7 Ethical Considerations First amongst the ethical considerations that the study takes note of is the anonymity of the target participants, as well as the confidentiality of data to be collected. It is the researcher’s responsibility to ensure that participants provide informed consent prior to their participation and that they have the right to withdraw their participation at any point, without incurring any liability. The data collection shall take place visvis having informed the participants of the general purpose of the study and why their participation is being sought. Moreover, the data will be stored in a database using passwords that only the researcher knows, whilst the survey questionnaires will be put to safekeeping and disposed of upon the total completion of the research in order not to be accessed by anyone. The proposal shall require approval from an ethics committee. 3.8 Significance of the Research This study is significant in a number of ways, one of which is its contribution to the existing literature on female participation in what has been generally considered as male-dominated sport. Another is its confirmation of the prevailing role of culture and gendered images in such perception, as well as the continuing struggle of female athletes to situate themselves in the realm of sports, thereby adding to the existing knowledge on the subject. 3.9 Timeline The research timeline starts on February 3, 2014 and ends on February 16, 2018. The first part of the survey will be done in May 2014. The various aspects of the research are shown in the Gantt chart below: Figure 2: Gantt chart showing the research timeline References Anderson, E. (2008) ‘I Used to Think Women Were Weak’: Orthodox Masculinity, Gender Segregation, and Sport. Sociological Forum, 23 (2), 257-280. Carty, V. (2005) Textual Portrayals of Female Athletes: Liberation or Nuanced Forms of Patriarchy? Frontiers: A Journal of Women Studies, 26 (2), 132-172. Elling, A. and Knoppers, A. (2005) Sport, Gender and Ethnicity: Practices of Symbolic Inclusion/Exclusion. Journal of Youth and Adolescence, 34 (3), 257-268. Fink, J. S. (2008) Gender and Sex Diversity in Sport Organizations: Concluding Comments. Sex Roles, 58 (1-2), 146-147. Ford, N. (2012) The Essential Guide to Using the Web Research. First Edition. London: Sage Publications Ltd. Hamdan, A. (2009) Muslim Women Speak: A Tapestry of Lives and Dreams. Toronto: Women’s Press. Krane, V., Choi, P. Y. L., Baird, S. M., Aimar, C. M., and Kauer, K. J. (2004) Living the Paradox: Female Athletes Negotiate Femininity and Muscularity. Sex Roles, 50 (5/6), 315-329. Lee, A. S. (1991) Integrating Positivist and Interpretive Approaches to Organizational Research. Organization Science, 2 (4), 342-365. Monsen, E. R. and Horn, L. V. (2008) Research: Successful Approaches. Third Edition. US: American Dietetic Association. Mujis, D. (2011) Doing Quantitative Research in Education with SPSS. Second Edition. London: SAGE Publications. Pelak, C. F. (2005) Negotiating Gender/Race/Class Constraints in the New South Africa: A Case Study of Women’s Soccer. International Review for the Sociology of Sport, 40(1), 53-70. Pringle, R. (2005) Masculinities, Sport, and Power: A Critical Comparison of Gramscian and Foucauldian Inspired Theoretical Tools. Journal of Sport and Social Issues, 29 (3), 256-278. Scott, D. and Morrison, M. (2005) Key Ideas in Educational Research. NY: Continuum International Publishing Group. Vincent, J., Imwold, C., Masemann, V., and Johnson, J. T. (2002) A Comparison of Selected ‘Serious’ and â€Å"Popular’ British, Canadian, and United States Newspaper Coverage of Female and Male Athletes Competing in the Centennial Olympic Games: Did Female Athletes receive Equitable Coverage in the â€Å"Games of the Women†? International Review for the Sociology of Sport, 37 (3-4), 319-335. Waltz, B. J., Krumperman, K. M., and Zigmont, J. (2011) Foundations of EMS Systems. Mason, OH: Delmar Cengage Learning. Whisenant, W. A., Pedersen, P. M., and Obenour, B. L. (2002) Success and Gender: Determining the Rate of Advancement for Intercollegiate Athletic Directors. Sex Roles, 47 (9-10), 485-491.

A Definition Of Monopoly Economics Essay

A Definition Of Monopoly Economics Essay Monopoly is an industry that has only one firm that sells a good which has no close substitutes. Monopoly firms also represent industries because there are no other firms in the market. Products that are from monopoly market are electricity, water, cable television, local telephone services and many more. Examples of monopoly firm in Malaysia is Tenaga Nasional Berhad, TNB’s unique position as a monopoly in the generation, transmission and distribution of electricity in Peninsular Malaysia. TNB is the only firm that provides us electricity to every building in Malaysia. Another monopoly firm in Malaysia that only provide sewerage services is Indah Water Konsortium Sdn Bhd. Indah Water Konsortium is the only firm in Malaysia that mainly responsible for operating and maintaining the public sewage treatment plants and network of underground sewerage pipelines. Characteristics of Monopoly Market One seller and large number of buyers Monopoly market characteristics are they is onl y one producer or seller in the market and there are many buyers. Therefore, the firm had the power to control the whole market whether it is from the angle of determining the price or the quantity of production. A monopolist has the power to determine the level of price because there is no competition from other firms. Therefore, if the monopolist intends to sell a bigger quantity, it has to reduce the price. This means that the monopolist can only control the price or the quantity of sales, and not both at once. No close substitution Furthermore, monopoly firm’s goods have no substitutes, its means consumers have no choice other than what is produced by the monopolist and they can’t find any substitute of the product. For example, Telekom Malaysia is a firms that provide home telephone services which has no close substitutes but if the buyer can find another firms that provide home telephone service therefore the product is no longer in monopoly. Restriction of entry of new firms All the competitors are prevented from entering the market due to strict barriers to the entry of new firm. To restrict the entry of new firms into the industry, there are barriers to entry that are natural or legal restrictions. There are no competition faces by monopolist is because of barriers of entry. Advertising A monopolist doesn’t need to advertise their product or services to increase sales because monopolist had the right to control the market and consumers know where to obtain the products and they have no choice to buy from other producer. Monopoly firms that provide local public utilities such as water, electricity and home phone services doesn’t need to advertise since they are the only firms that provide it and customers had no choice to buy it from another firm. Intro to Question 2 It is traditional to divide industries into categories according to the degree of competition that exists between the firms within the industry. There are four such categories. First of all is perfect competition is the market where there is a large number of buyers and seller. The goods sold in the market are homogenous where most of the goods are alike and most likely the same. Therefore, sellers can easily enter and exit from the market. Most of the agricultural goods are included in perfect competition market such as vegetables, fruits, rice, coffee beans, wheat, primary commodities, gold, silver and others.

Concept Comparison and Analysis Across Theories Paper Essay

Concept Comparison and Analysis Across Theories Paper - Essay Example Early nursing theorists aimed in defining what is nursing; conversely, contemporary theorists discussed the metaparadigm concepts in more depth, gave high regard to nursing actions in particular, and attempted to provide the rationale as to when is nursing necessary (Daniels, 2004). The works of contemporary theorists like Myra Levine, Dorothea Orem and Sister Callista Roy as highlighted by Daniels (2004), serve as the theoretical basis for a variety of interventions in current nursing practice. In the theories formulated by Sister Callista Roy which is known as the Adaptation Theory and in the Self-Care Theory by Dorothea Orem, the concepts given emphasis pertain to Man, Health, the Environment and Nursing (Timby, 2009). Man as defined by Dorothea Orem in her Self-Care Theory, is â€Å"an individual who utilizes self-care to sustain life and health, recover from disease or injury, or cope with its effects† (Timby, 2009, p. 7). On the contrary, according to Sister Callista Roy in her Adaptation Theory, Man is â€Å"a social, mental, spiritual and physical being affected by stimuli in the internal and external environments† (Timby, 2009, p. 7). In these two definitions of man, it is evident that man as described in the Adaptation theory portrays the different dimensions of a man whereas man in the Self-Care Theory is depicted in general. Health is the product of practices that people have learned to carry out on their own behalf to maintain life and well-being as stressed in the Self-Care Theory by Dorothea Orem (Timby, 2009, p. 7). Conversely, Health is defined as the persons capability to respond appropriately to changes in the environment (Timby, 2009). It is apparent that the two aforementioned theories defined health in varied ways; Self-Care Theory views health as an end product of individuals practices while Adaptation Theory deems that health is

'Britain can be proud of its legacy of military intervention Essay

'Britain can be proud of its legacy of military intervention since the end of the Second World War.' Do you agree - Essay Example The two world wars made the situation even worse because it ensured the formal decline of Britain as the world’s preeminent power and this was in favour of the United States and the Soviet Union. After the Second World War, Britain has intervened militarily in various conflicts across the world and this has created a situation where there have been questions concerning its legacy. This paper seeks to show that while for the most part Britain’s military interventions after the Second World War are a legacy to be proud of, there are instances where some interventions have been misguided and have not been in the interests of the British people. One of the most important military interventions made by the British military after the Second World War was in the Greek Civil War where it helped in the stabilising the country after the Nazi German withdrawal. The political turmoil that followed this withdrawal made Greece to become a nation divided, where some groups supported the government and monarchy while others supported communist groups that wished to take over the government of the country (Goulter, 2014). Greece had for many years faced a lot of turmoil, first under Ottoman rule and later after independence where it had a lot of uncertainty concerning the type of government that they would have liked. However, while this was the case, the Nazi occupation of the country had made it possible for those groups disillusioned with the monarchy to achieve prominence and once the Germans withdrew, these groups often opted for the ending of the monarchy and the acceptance of communist rule. The ability of these rebels to take ov er the government through force was quite real because they received support, albeit secretly, from communist countries in Europe, such as the Soviet Union and Yugoslavia. Under these circumstances,

International Business Strategy Essay Example | Topics and Well Written Essays - 3500 words - 3

International Business Strategy - Essay Example also factors related to consumer viewpoint in their willingness to sample new products with untrusted or unknown new competitive players, based also on their traditional cultural values. These factors need to be considered prior to entering Spain as a viable profit opportunity. However, evidence provides that the growth rates in Spain associated with consumer willingness to purchase mobile products makes this a quality opportunity if new methods to undercut these values can be accomplished through marketing or other innovative communications methods. Spain represents a tremendous new market opportunity that is marked with sustained growth, despite problems that exist in labour shortages and the presence of a highly regulated labour market. It is recommended to pursue this strategy of expansion into the Spanish marketplace and improve long-term manufacturing and R&D capabilities in the process. Conducting business in the Middle Eastern markets is considerably different than that of Spain, both at the business and economic levels as well as cultural. These factors must be taken into consideration in order to develop a business model that can bring higher profitability and growth to the company entering this new market. The company described is a mobile communications manufacturer, specialising in the development of new consumer mobile technology products. Spain is marked with an uncertain labour market as well as a radically different cultural tendency that is present at the employee level as well as in relation to how managers conduct routine organisational processes. This report identifies the factors that will impede or enhance new market entry, via Greenfield entry, by reporting on issues which will directly impact success in this new market entry strategy. The consumer electronics market in Spain has experienced a steady growth rate of 10.8 percent between 2004 and 2008 (forbes.com 2010). This represents a consumer market that is adopting new technologies,

Development of Primary Health Organizations in New Zealand

Development of Primary Health Organizations in New Zealand Body The delivery of healthcare services to the people in every nation had always been a problem for the government considering there are a lot of factors affecting its delivery. New Zealand is an example of a government which delivers healthcare to its citizens and permanent residents through public subsidies and private insurance. Even with the help of private insurance, there still exist a number of problems faced by the government. These problems revolve in the availability and accessibility of healthcare services. New Zealand has its concerns and these barriers to healthcare can be categorized into four: economic barriers, utilisation and socio-economic status, interplay of material, cultural and geographic factors, and the implications for the wider health system (Barnett R. and Barnett P. 2003). All of these factors have had an implication in the shaping of the national healthcare policy. The social and economic inequality within New Zealand has widen substantially, thus new initiatives have been made to address such problems. The government has learned its lessons from the previous health system and is now undergoing constant changes and improvements. The policy formulated is now more focused on cooperative over competitive models of service provision and giving emphasis on the delivery of primary care as the key in achieving its goal of health for all and as a sign of overall improvement in the health system (Barnett R. and Barnett P. 2003). Ref: Barnett, R., Barnett, P. (April 3, 2003). Primary Health Care in New Zealand: Problems and Policy Approaches. Retrieved from https://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/spj21/21-primary-health-care-in-new-zealand-pages49-66.html Evidence of New Zealand’s attempts to develop better equitable policies was the implementation of New Zealand Health Strategy and Primary Health Care Strategy (Minister of Health, 2001). The former had anticipated new arrangements and have chosen district health boards (DHBs) to implement these new policies. Within the charter of DHBs is the Primary Health Care Strategy (more recent) that suggests new organisational structures. This newly proposed structure is known as primary health organisations (PHOs), to solve problems relating to accessibility and availability in the provision of healthcare services. Moreover, primary health organisations address the lack of co-ordination between health providers. Although the district health boards (DHBs) are well established and setting up of Primary health organisations is going well, there still lies uncertainty about achieving equity in the provision of health (Barnett R. and Barnett P. 2003). Economic Barriers to Primary Health Care in New Zealand Just like in many other developed countries, the economic restructuring in New Zealand and the abolishment welfare state had led to the increase incidence of poverty (Waldegrave et al. 1995, Jamieson 1998) and socio-economic disparities in health (Ministry of Health, 2000). In the beginning with the legislation of Social Security in 1938, medical services have been provided as free of service to the people through government subsidies. However, it is also true that the subsidies did not cover 100% of the total cost of patient care. At first the effect to the masses was minor during 1970s where there is â€Å"long boom† of prosperity in New Zealand. Then again, in 1980 the utilisation of the GP and other health services from the ethnic groups, including the positive class are diminishing due to the economic restructuring and growing cost of doctor fees (Gribben 1992, Barnett and Kearns 1996). Utilisation and Socio-Economic Status The utilisation of health services according to socio-economic status is mixed in New Zealand. A recent survey from the National Health Survey 1996/97 (Ministry of Health 1999) reports that people with low-income status are more likely to have a higher frequency of visits to General Practitioner than families from a more affluent areas or people with a higher income. However, the results from the survey shows that people living in a less well-off area have a late seeking behaviour and less visits to GPs because of cost. Key results from the survey are as follows: People had continued to express their dissatisfaction towards the cost of GP fees. The percentage of patients who considered the GPs fee expensive as â€Å"too high† or â€Å"far too high† rose from 32.3% to 68.3% from people paying $10 – $14 and $15 $19 and some rose to 90% from people paying $25 or more (Fergusson et al. 1989). Patients with financial difficulties in obtaining health services opt to have a number of strategies, both active and passive, such as; late seeking behaviour of care, delay in obtaining medication and seeking financial help from GPs (Barnett R. and Barnett P. 2003). Patients frequently change their doctors even when they don’t want to. The introduction of Community Service Card (CSC) in 1992 is relatively ineffective in accessing the health provision of care. There is a high level of unmet need among CSC population. The reason for a rising unmet needs among the population group was partly due to low usage by those entitled and the stigma attached to it (Barnett R. and Barnett P. 2003). Interplay of Material, Cultural and Geographic Factors Low utilisation of health services in relation to health needs cannot be attached to cost alone. According to Barnett et al. (2003) it is also because of the interplay of factors; material, cultural and geographic factors. It was proved in a survey that MÄ ori and low-income New Zealanders have a low rate of GP utilisation given that the centres where set up to provide service in a low-income population. The health centres were there to improve access to care to MÄ ori and low-income populace. The cost for the provision of service was reduced as compared to the average cost. It was clear in the survey that financial barrier was not the reason but rather cultural values and expectations as well as the benefits from the services rendered (Barnett R. and Barnett P. 2003). It is also important to consider the geographic factors in understanding the levels of GP utilisation. There is a strong relationship between distance and patterns of use in both hospital and GP services; it is also not surprising that there is a sub pattern to it. People with poorer population have a 30% less expenditure or budget in health as compared to the well-off population with 40% over funding as computed by the Health Funding Authority (Malcolm 1998b). It shows that the basing on the budget in each region, the number of GP available is also dependent on the budget, thus with low budget comes less number of available GP and health centres while areas with higher budget comes a larger number of GPs available (Barnett R. and Barnett P. 2003). Implications for the wider health system New Zealand research had been focused on the different patterns in GP and hospitalisation utilisation. However, there is also another reason that can be attributed to the low health status among low-income population in the access of health care services. There is a relationship between patient admission and average length of hospital stay. Reducing the average length of stay contributes in the increased rate of readmissions within the poor (Barnett R. and Barnett P. 2003). One factor that might have an effect in the rate of readmissions among the poor is that the access to primary care is prevented by circumstances such as distance, cost and availability of the service itself. It is said that the importance of primary care is great in reducing or limiting hospitalisation (Barnett R. and Barnett P. 2003). Primary Health Organisation Model To address the problems New Zealand has in the delivery of health care and to provide equity to all, new initiatives were created. The development of primary care organisations (PHOs) created new frameworks for health service delivery and an avenue for change. Not only it involves the general practitioner and the community but it includes a wide variety of health providers to achieve the goal of giving equity in the access of health care provision. PHOs are a broad based organisation comprised of many primary care providers. These providers include midwives, iwi groups, and non-government organisations aside from General Practitioners. The new system is locally based, funds were computed through the affected population and PHOs are given an important role in formulating new public health initiatives. Partnership with MÄ ori and with Pacific communities is expected and where if needed, Ethnic group representation in the governance is allowed (Barnett R. and Barnett P. 2003). Potential Benefits of PHOs Upon the development of Primary Health Organisations, there are three potentials benefits that can be gained. One would be the likelihood of improving the population health is higher as compared to before, the rate of hospital admission will decrease and an empowerment to both the health providers and the consumer. Although after the introduction of capitation, in itself, is not an assurance of an improved population health and access to health. However, there are evidence claiming that a country with strong primary health care and a fewer barriers to healthcare accessibility have a better health outcomes (Barnett R. and Barnett P. 2003). A better primary health care have another advantage of potentially reducing the rate of admissions in hospitals. It is an important factor in determining health outcomes in New Zealand, given the case that it has a high rate of hospital admissions. With higher rate of admissions means higher hospital expenditure for the government. Although, there is no clear relationship between access to primary care and hospital admissions, there exist evidence that shows a reduction in healthcare cost reduces Ambulatory care sensitive (ACS) admissions just like in the United States. Some studies in New Zealand back it up with data showing after the removal of patient charges for consultation; a significant decline in hospitalisation was seen (Barnett R. and Barnett P. 2003). Lastly, with the development of primary health organisations with a greater emphasis in community will have the potential in increasing social empowerment in the poorer and disadvantage populations. This is important because cultural and economic barriers influence health seeking behaviour of an individual. Moreover, with the goal of fostering a broader links between health organisations, the potential of having a more holistic and social model of health is made. It has the possibility of not only improving the access to care but also other social conditions that foster inequalities in health (Barnett R. and Barnett P. 2003). Conclusion The development of the Primary Health Care Strategy and the recent move toward the development of PHOs in New Zealand has the potential to improve equity of access to care, reduce unnecessary hospitalisation and improve overall population health. It represents a fundamental shift in national primary health care policy away from an individual to a population focus (although this has been emerging among primary care organisations for some time), and from fee-for-service to a funding approach stressing capitation with reduced co-payments, with inter-regional distribution of funds based on population need. The potential is for a fairer system of primary health care where services will be more freely available to those in need (Barnett R. and Barnett P. 2003). However, improved equity of access may be difficult to achieve, given the problems and risks in developing PHOs. In New Zealand these include fragmentation of providers, inadequate attention to the regional sensitivity of allocation formulas, concern over the extent to which funding should be based on individuals or areas, and the extent to which full participation of both providers and the public is secured. Given the significant additional investment by the government, PHOs will need to demonstrate not only fairer access to primary care reductions in health inequalities, but also improvements in population health overall (Barnett R. and Barnett P. 2003). . Gribben, B. (1992) Do access factors affect utilisation of general practitioners in South AucklandNew Zealand Medical Journal, 105:453-455. Barnett, J.R. and R.A. Kearns (1996) Shopping around?: Consumerism and the use of private accident and medical clinics in Auckland, New ZealandEnvironment and Planning A,28:1053-1075. Waldegrave, C., R.J. Stephens and P. Frater (1995)Most Recent Findings of the New Zealand Poverty Measurement Project, The Family Centre, Lower Hutt. Minister of Health (2001a)Minimum Requirements for Primary Health Organisations, Minister of Health, Wellington. Minister of Health (2001b)The New Zealand Health Strategy, Minister of Health, Wellington. Jamieson, K. (1998)Poverty and Hardship in Christchurch, Christchurch City Council, Christchurch.